TL;DR: Next week, Synereo will officially announce the first application of the Attention Economy Layer (AEL) toolkit, employing real AMPs and distributed storage technology to establish a decentralized content market on top of existing Internet services. This post seeks to explain the context in which the AEL is deployed.   As our long-time followers know, […]

In our last post, How publishing got where it is, and how we plan to change it, we stressed the importance of a new business model for the current mode of publishing and distribution. We demonstrated how the hope that such a model may organically arise from the free flow of information the early internet […]

The test phase of Synereo’s first release is up in second gear, with the first round of user reviews nearing its end. This release is Synereo’s first product and it corresponds with the first stage of Synereo’s roadmap, published earlier this year. Building up towards the decentralized social environment Synereo envisions, our first mission is to establish […]

Weary Giants of Flesh and Steel Since the beginning of the 20th century, as works of art became mechanically reproducible with the invention of the Phonograph and early cinematography, an intriguing paradox emerged. On the one hand, the business model built around these new industries made entertainment and consumption of art more accessible to the […]