Inching towards the release of Synereo first product, Qrator, mainstream institutions and investors are starting to take notice of Synereo’s innovative approach to the growing problem of publishing and monetizing content on the net. In their “Cool Vendors in Blockchain Applications” 2017 report, Gartner, one of the world’s largest research and advisory firms, listed the […]

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No one really likes ads.   Skillfully designed to mold our perception in favor of the advertiser, they tend to feel inherently invasive, consuming our precious time and attention. Yet, lacking viable alternatives, advertisement has been largely regarded by most of us as a tolerable nuisance, allowing us to access high production-value content without having […]

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TL;DR: Next week, Synereo will officially announce the first application of the Attention Economy Layer (AEL) toolkit, employing real AMPs and distributed storage technology to establish a decentralized content market on top of existing Internet services. This post seeks to explain the context in which the AEL is deployed.   As our long-time followers know, […]

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