Gather around the fireside and listen to our tale; the story of a team of people wanting to create a freer, fairer Internet. How did our project start, and how did it get to where it is today, poised to take on the entire Internet? 😉
“With current social networks, you are not the client. You are the product being sold.
The value you create by being a part of the network flows upwards immediately, reaching only a select few: those in control of the network. With Synereo, a completely decentralized and distributed network, you are in control. The value you create stays in your hands.
Synereo is a next-gen social network that puts security, identity, and community management directly under your purview, respecting your attention and rewarding you for your activity on the network.“
Synereo was founded in 2014 by Dor Konforty and Greg Meredith, with the clear mission to create a decentralized Social Network, owned and operated by its users.
Facebook and Twitter were at their peak those days, with no regression in sight. As time went by, it became more and more evident that the amount of power and control, concentrated in the hand of these entities, allowed them to progressively convert users into products, sold to third parties – heavily profiting based on value they did not actually produce.
Synereo’s founders understood that these are symptoms of a business culture, based on user commodification, and that only a complete re-design of social media could provide an adequate remedy. With this in mind, and with their firm belief in self-determination and personal agency, they designed a new type of network, based on an economy of attention, geared towards putting as much control as possible in the hand of users. As an emerging property of this new paradigm, granting them full ownership and allowing them to retain the value they create on-line.
From the beginning, it was clear that such an undertaking would entail the utilization and development of revolutionary technologies, unprecedented relative to anything adopted so far – neither by social media platforms, nor by the pioneers of the decentralization industry.
And indeed, the Blockchain space was still in its infancy. Ethereum was gathering its first supporters, and the world was only beginning to wrap its head around turing-complete Blockchains and smart contracts. At Synereo, there was hope that alongside our existing decentralized tech stack, we would be able to use an existing Blockchain and leverage these into a working, fully decentralized, cryptocurrency-enabled social network.
As time went by, however, it became clear that Synereo’s needs surpassed what the industry had to offer. Contemporary Blockchain solutions remained slow, wasteful and impossible to scale, and by no means did they reveal themselves as a technology that could underlie a social network that could support massive use. Facing this reality, we understood that we had to develop our own infrastructure, capable of fulfilling the needs of Synereo’s social network. And so, in the spring of 2016, we finally set out on that mission. Combined with the technology that Greg has been developing for over 5 years, the result is the first workable prototype of the long-anticipated, decentralized, “World Computer”.
On our quest for the perfect decentralized social network, we’re building a virtual machine, capable of running decentralized applications (dApps), designed for massive use at blazing speeds. The Synereo 2.0 Tech-Stack, initially designed to support a social network, is maturing into a generic decentralized computation and storage platform, where the users of the network provide the resources and call all the shots, without the need for server farms or centralized points of control.
Nevertheless, we still regard Synereo’s social network (or the social layer of Synereo’s Tech-Stack), based on our 1.0 platform, as a major cornerstone of a future decentralized economy. The ownership of one’s digital identity, and properties like socially generated reputation and networks of influence, will be invaluable assets for both – users and developers of decentralized applications – powering a true, Decentralized Economy.
Synereo wouldn’t amount to much without you: a vast community of decentralization enthusiasts, developers and entrepreneurs, willing to invest time and effort in building the internet of the future. Get involved in the Synereo community today: join us on slack and stay in touch through our newsletter. We have only begun, and it would be a pleasure to have you with us.
A Chronicle of a Few of Synereo’s Major Milestones
Click on pictures for links to additional info.
- November 2014, Tel-Aviv. The Israel Bitcoin Conference.
Dor announces Synereo for the first time while hosting a panel titled “Bitcoin 2.0: The Next Generation of the Decentralized Economy”, featuring Vitalik Buterin (Ethereum), David Johnston (Omni), Lior Yaffe (NXT), and Gideon Greenspan (CoinSpark)
- February 2015, UK
Matt Black, Founder of NinjaTune, one of the first music labels to utilize the power of the Internet, joins Synereo as an adviser.
- February 2015, The Internet
Dor’s first interview on Cointelegraph.
“5 years from now, an entity wielding such immense power centrally – like Facebook – will simply not make sense to us.”
- March 2015, The Internet
Synereo releases its White Paper to wide acclaim.
- March 2015, Tel-Aviv
Synereo launches first fundraising campaign.
- April 2015, The Internet.
Forbes desrcibes Synereo as one out of three platforms that will decentralize the web.
- May 2015, The Internet
LivelyGig teams up with Synereo, and announces first dApp to be built on top of Synereo’s platform.
- July 2015, The Internet
Synereo and Ethereum start cooperating on Casper.
- September 2015, The Internet
Synereo listed as 1 of top 25 Blockchain start-ups.
- October 2015, Seattle
Dor’s and Greg’s first encounter in meatspace.
- November 2015, London
Greg presents at DEVCON1, presenting Synereo and its technological approach to the Ethereum community.
- January 2016, Tel-Aviv
Synereo accepted to the 8200 EISP accelerator.
- February 2016, Tel-Aviv
Gal Nachum, 5x successful founder and CEO, joins Synereo as a Mentor.
- March 2016, Tel-Aviv
Gigi Levy-Weiss, prominent entrepreneur, angel investor and board member of many start-ups, purchases AMPs and joins Synereo as an adviser.
- May 2016, Silicon Valley
Synereo is accepted to the NFX Guild accelerator; part of the team relocates to Silicon Valley.
- May-June 2016, Cryptoland
The DAO attack wreaks havoc in the crypto community, and brings attention to Synereo’s smart contracting approach based on formal semantics and offering formal verification of code.
- August 2016, Silicon Valley
Synereo announces upcoming release of the alpha of its social layer.
- September 2016, Silicon Valley
Synereo discloses its 2.0 Tech-Stack – Synereo’s next gen. Blockchain 2.0-based infrastructure, to be released in 2017.
- September 2016, The Internet
Synereo announces second fundraising campaign.